Retail inMotion, foodora and SunExpress Deutschland Team Up to Bring Restaurant Meals on Board

SunExpress Deutschland, Retail inMotion and the Berlin-based food delivery start-up company, foodora, have joined forces in a unique venture, which enables passengers to order meals from selected local restaurants on SunExpress Deutschland (SunExpress) flights departing from Düsseldorf. This innovation will be tested in an initial trial commencing on the 1st of March.

During the trial period, passengers can choose between a variety of freshly-prepared, healthy meals from the following well-known restaurants, all attractively presented and delivered in sustainable packaging:

  • Green Trees, healthy Australian food
  • An Bahn Mi, Vietnamese street food

foodora will be a front-facing brand for the partnership and will leverage their strong relationship with both customers and restaurants as the project progresses in the future. Retail inMotion will support SunExpress in the partnership through operations management, order fulfillment, logistics and analytics.

Peter Glade, Chief Commercial Officer SunExpress comments: “If you are smaller than the others you have to be quicker! The cooperation with the startup foodora is another proof point, of how innovation can be brought to life in a leisure airline making the passenger inflight experience more enjoyable. We are proud that we have the agility and flexibility to be the first airline partner for Retail inMotion and LSG to trial this innovative concept.”

“This is exactly the kind of innovative partnership that Retail inMotion is known for,” commented José Lirio Silva, Head of Onboard Retail Europe at Retail inMotion. “By combining the high street data of foodora with Retail inMotion’s specialized onboard retail expertise and powerful technology platform, we are able to create the ultimate product portfolio for our customers’ passengers.”

“We’re very pleased to be partnering with Retail inMotion and the LSG Group to extend our brand into the skies,” commented Julius Wiesenhütter, General Manager Germany at foodora. “The foodora mission is to bring good food into our users’ lives – whether that’s at their home, at the office or in the air.”

Retail inMotion, based in Ireland, became a fully integrated member of the LSG Group in 2016. The company’s culture of collaboration and innovation continues to help it to steadily strengthen its position in the global onboard retail industry. Retail inMotion offers propriety products, solutions and services in onboard retail IT technology, crew training, product distribution, inflight entertainment, and fully outsourced onboard retail services.

foodora, founded in Munich in 2014, acquired by Delivery Hero SE in September 2015, brings food of the city’s most popular restaurants that do not have their own delivery service. foodora thus offers a versatile alternative to conventional food suppliers. Foodies currently enjoy a large selection of high-quality cuisine in 6 countries and over 60 cities. Using apps on iOS, Android or the website, they can order from the office, comfortably from home or from the park – and now also on plane.

As a holiday specialist, SunExpress has been offering non-stop connections between Europe and Turkey as well as to attractive holiday destinations in the Mediterranean, the Canary Islands, the Red Sea and North Africa for almost 30 years. The route network includes over 90 international destinations in 30 countries. With its fleet of modern B737-800 NG aircraft, the joint venture between Lufthansa and Turkish Airlines operates 1,800 weekly flights and carried almost ten million passengers in 2018. The airline, which has received numerous awards for its service, offers a comfortable flight experience at a low-cost price. With SunExpress Bonus, the holiday airline introduced a new program in 2018 which enables registered customers to collect and redeem bonus points for their flights.